Honest History has received confirmation from MSF Sweden that they have a ‘collaboration’ with perfumier Byredo on the Rose of No Man’s Land product. Neither MSF nor Byredo have said what proportion of the profits is being donated. The fragrance is being sold at $A200 or $A300 a bottle and profit margins on perfume, while variable, can be as much as 80 to 90 per cent. Smells good.
15 November 2015
