Hawkins, Jo: Brand Anzac

Hawkins, Jo

Brand Anzac™ – a historic past or mythic present?The Conversation, 11 November 2013

Considers the logoes being developed by different countries to mark the World War I centenary, the Australian one being notable for its maleness and its emphasis on myth rather than history with the motto, ‘The spirit lives’.

A related article, written 12 months later and just on the eve of the Albany re-enactment and including quotes from a marketing executive.

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